Westchester County Small Business Lawyer

 


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4 Steps to Securing your Company’s Social Media Marketing Program

              It is conventional wisdom that to adapt and grow in today’s online world, most businesses need to embrace social media marketing. However, this new world of instant communication and immediate access to millions of eyeballs comes with serious risks to your company’s reputation, brand and compliance with a wide variety of laws, rules and regulations. With other traditional marketing, advertising and public relations projects, content was not released and published until it was first vetted and approved by a host of company stakeholders including advertising, sales, marketing, public relations, legal, company managers and leadership. However, today all it takes is an employee with a smartphone and a momentary lapse in judgment to create a firestorm of trouble and legal consequences. Accordingly, an important part of any social media initiative should include a well-crafted security component to prevent unwanted consequences.   Step 1: Creating an Employee Social Media Policy  Every company needs to establish its own tailored social media policy to align with the company’s goals, objectives and strategy…

Small business law for entrepreneurs and millennials in the internet age

             Did you ever have one of those moments in a conversation where you wish you could have a do over? I was at a networking event a few days ago and after describing my law practice to a millennial internet business owner, he responded with: “Oh. So you are just like Legal Zoom.” At first I kind of felt sorry for him thinking that here is this young professional making a comment that displays a lack of sophistication, but then after thinking more I realized that the tectonic internet paradigm shift applies to all industries; including law. Clearly the days of 8.5 x 14 yellow legal pads are a distant memory and lawyers have in some cases been early adopters of technology as a tool for practicing law. From fax machines to smartphones, attorneys have great tools to deliver their services faster and more efficiently, but the disruptive internet culture of search and content presents new challenges to which attorneys are slow to recognize and adapt. We have…

4 Step Legal Checklist for New York Startup Entrepreneurs

Congratulations!  You’ve thought up that million-dollar idea and you are ready to crush it.  It’s time to move from that great idea to launching that great business to make it happen.  Now is the time to lay down a stable business foundation so you can grow your company and protect all of your hard work. How do you make investors comfortable and willing to provide you with capital?  How do you protect your innovative branding and work product that comprise the heart of your unique business?  How do you go about protecting yourself as you start working with others?   To effectively move from being a superstar technician to a business leader you need to work on your business as much as in it.  The following list provides you with some of the crucial legal areas that you need to consider to make your business stable, scalable and ultimately transferable so one day you can be sipping umbrella drinks in paradise.  Aloha!!!   1.    Business Formation  Choosing the right business…

6 Valuable Negotiating Tips from a NY Entrepreneur & Lawyer: Attitude and Preparation

     Every one of us negotiates our way through life.  Whether bartering a later bedtime with our kids in exchange for a clean room, trying to charm our way into a lower price for the lawn guy’s fall cleanup, or going mano y mano with that greedy supplier at work, everyday we do the negotiation dance.  It is an innate skill that develops naturally over time so the rest of this discussion will seem to be intuitive and common sense.  However, is common sense your common practice?      In my experience, across all endeavors including negotiation, the key factors in a successful outcome are preparation and attitude.   Preparation is dependent on first defining your goals.        In business, negotiating is the tool you use to establish your business relationships and define the framework under which they will be governed.  Accordingly, taking the time to understand what your goals are for the relationship is the most important element that informs how you apply your tools and proceed…

50 Tips for Business and Life from a NY Entrepreneur Lawyer (1-10)

As a longtime subscriber to Esquire magazine, I have learned many great tips from its “What I’ve Learned” column.  Throughout 23 years of law and entrepreneurship I’ve learned many of my own lessons.

50 Tips for Business and Life from a NY Entrepreneur Lawyer (11-20)

As a longtime subscriber to Esquire magazine, I have learned many great tips from its “What I’ve Learned” column.  Throughout 23 years of law and entrepreneurship I’ve learned many of my own lessons.

50 Tips for Business and Life from a NY Entrepreneur Lawyer (21-30)

As a longtime subscriber to Esquire magazine, I have learned many great tips from its “What I’ve Learned” column.  Throughout 23 years of law and entrepreneurship I’ve learned many of my own lessons.

50 Tips for Business and Life from a NY Entrepreneur Lawyer (31-40)

As a longtime subscriber to Esquire magazine, I have learned many great tips from its “What I’ve Learned” column.  Throughout 23 years of law and entrepreneurship I’ve learned many of my own lessons. 

50 Tips for Business and Life from a NY Entrepreneur Lawyer (41-50)

As a longtime subscriber to Esquire magazine, I have learned many great tips from its “What I’ve Learned” column.  Throughout 23 years of law and entrepreneurship I’ve learned many of my own lessons.